To view the reel larger, double-click on the screen above. The larger screen will appear in a window. Then click on "HQ" below the screen to watch in high quality.
Saint Peter's University Hospital; Lancaster County Tourism, Amoroso's Baking Company, NFL Sunday Ticket - National ADDY Award-Winning Campaign
Four little words turned a little used car dealer -- and a little advertising agency -- into a big deal.
1974. Lottery TV Makes Headlines
Ad Age featured the lottery's first-ever TV campaign on their front page: "Your lively television campaign for the Pennsylvania Lottery makes it obvious that creating advertising can still be -- please excuse the word -- fun! You cranked up more than enough enthusiasm and turned out a parade of gems so loaded with interest and laughs every single word of your message came through. Brilliant concepts by your agency and inspired direction by Garrett Brown."
1980. sonder channels brando. double-click to watch full-screen.
A send-up of the Academy Award winning film "On The Waterfront," this spot for Seafood Shanty won two Clios, including a Best Actor award for Victor Sonder. Sonder's comedic turn as Marlon Brando finished second to Mean Joe Greene's legendary performance in the classic Super Bowl commercial for Coca Cola.
1984. Frank's Thanks Patty Smyth double-click to watch full-screen
Before Patty Smyth and Scandal hit it big, the rockers were singing the praises of Frank's Beverages.
1998. Sierra Club Outdoor
Campaign to stop clearcut logging on Federal land. "A clearcut disaster."
'This land is your land. So is this."
2004. Fresh thinking
Billboards touted Amoroso's redesigned packaging -"The old bag had a facelift." - and a new line of premium bread.
Greatest Hits
"We don't cut corners." Wendy's Old Fashioned Hamburgers
"You've got to play to win." Pennsylvania Lottery
"Buy the seat you'll never sit in." Philadelphia76ers
"Are you secure enough to spend less?" Mitchell Daroff, one of the country's first discount men's clothiers.
"Philadelphia's newest tradition." The Latham Hotel
"We owe you one." Disappointing Philadelphia 76ers
"We owe you none." Championship Philadelphia 76ers
It's a matter of integrity." Ed Rendell for D.A.
"Amoroso's plays the leading roll." Amoroso's Baking Company
"One nibble and you're hooked." Seafood Shanty Restaurants
"Dress well. Spend wisely." Today's Man
"Fresh as can be." Penn Maid Foods
"A better way to buy a better shirt." Windsor Shirt Company
A man of many talents
Victor Sonder
brings a wealth of experience and widely recognized skills in marketing, strategic planning, copywriting, art direction and broadcast direction/production to his role as HOT Productions' Creative Director. Victor began his career as a founding partner in SonderLevitt Advertising, a full-service agency at the forefront of the “creative revolution” on the East Coast.
During the agency’s meteoric rise, Victor helped launch the Pennsylvania Lottery and turn it into #1 in the nation, and spearheaded all creative for Wendy's Old Fashioned Hamburgers in 8 of their largest and most profitable markets. He determined creative direction for a long list of political candidates (including Governors, Senators and one Presidential candidate) and numerous national/regional retail accounts including Silo Appliance Stores, Today's Man, Capezio Stores, After Six, Nan Duskin and Boyd's Philadelphia.
NATIONALLY-RECOGNIZED
Over the years Victor has gained expertise in virtually every phase of the marketplace, from retail, business-to-business and package goods to fast food, food service and high tech. His work in print, collateral design, radio, television and out-of-home advertising has been recognized nationally by the Clio Awards, New York Film Festival, the Addy Awards, Hollywood Radio & Television Awards and the One Club among many others.
NEED A LITTLE DIRECTION?
Victor is currently directing commercial projects for NFL Films on a freelance basis. His network TV campaign for NFL Sunday Ticket-the league's highly successful satellite subscription service-was recognized with a national Addy award. In addition, he directs many spots and longer-form pieces for NFL Films' substantial roster of non-football clients, including major national agencies and corporations.
CLIENTS PAST AND PRESENT
In addition to the accounts and projects mentioned above, Victor has worked for the following clients: ARAMARK Environmental Services; Bridgestone; Capezio Stores; Carpet One; Castrol Motor Oil; Comcast Corporation; Cozen & O'Connor Attorneys; Fiberlink; Frank's Beverages; Friendly's; Heinz Foods; Hills Department Stores; Jordan's Furniture; Lancaster County Tourism; New Jersey State Tourism; Norman Carpet One; Noxo; PBM; Penske Truck Leasing; Philadelphia Daily News; Philadelphia Inquirer; Philadelphia 76ers; Philadelphia Phillies; Pictsweet Deluxe Vegetables; Pro Football Hall of Fame;Rax Roastbeef; Roosevelt Paper Company; Safeguard Scientifics Corp.; Saint Peter's University Hospital; Sanchez Computer Associates; SGW; Steak 'n' Egg Kitchens; T.H. Mandy; Wells Fargo Bank; WMMR, WPVI; WCAU; KYW; WPHL TV ; VWR
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