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Friday, January 16, 2009

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Victor Sonder

Victor Sonder
A Man Of Many Talents

Need a little direction?

Victor Sonder began his career as founder/creative director of SonderLevitt & Sagorsky Advertising and was instrumental in the agency's 20-year ascent into the ranks of the East Coast's most innovative creative forces. His award-winning work for the Pennsylvania Lottery, Wendy's Old Fashioned Hamburgers, Boyds Men's Store, the Phillies and 76ers and a host of renowned regional and national accounts helped spark a creative revolution in the industry. Now, as CEO/Creative Director of SONDER &, Victor handles marketing strategy, copywriting, art direction and production supervision for all print, broadcast and web oriented projects. In addition, when assignments are sufficiently large and complex, he assembles and supervises a team of renowned specialists from across the country to better address a company's specific marketing challenges. Drawing on his experience as founder of NFL Films Commercial Production Division, Victor is also a freelance director of commercials and longer-form projects for prominent agencies and corporate clients direct. His network TV campaign for NFL Sunday Ticket-the league's highly successful satellite subscription service-was recognized with a national Addy award. In addition, Victor's direction, writing and even acting have been recognized by the Clio Awards, The Hollywood Radio & Television Awards, The Art Director's Club and The New York Film Festival among many others.


Contact Victor:

1001 Arborview Boulevard, Apt. 1543, Collegeville, PA 19426 Email: vsonder@comcast.net Cell Phone: 610.639.6929

Hall of Fame

A nostalgic look back at past successes.

1969. "Is it for a bakery?"

1969. "Is it for a bakery?"
Four little words turned a little used car dealer -- and a little advertising agency -- into a big deal.

1974. Lottery TV makes Headlines.

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Ad Age featured the PA Lottery's first ever TV campaign on their front page: "Your lively television campaign for the PA Lottery makes it obvious that creating advertising can still be -- please excuse the word -- fun! You cranked up more than enough enthusiasm and turned out a parade of gems so loaded with interest and laughs every single word of your message came through. Brilliant concepts by your agency and inspired direction by Garrett Brown."

1976. They went ape-__ __ __ __!

Jackie Gordon, a small Philadelphia men's clothier, generated national buzz and landed the National Telly Award's retail commercial of the year. The spot was easy to write but a beast to produce. Garrett Brown, Steadicam inventor and brilliant director, tamed the beast.

1978. one that got away.

Hall & Oates sang the jingle, "How 'bout a drink for old-times' sake?" And we made it all the way to the finals for the Hires Root Beer business. But Hires hired a huge NY agency. In the end, Hires lost out too. When was the last time you heard their name?

1980. sonder channels brando.

Send-up of the Academy Award winning film "On The Waterfront," this spot for Seafood Shanty won two Clios, including a Best Actor award for Victor Sonder. Sonder's comedic turn as Marlon Brando finished second to Mean Joe Greene's legendary performance in the classic Super Bowl commercial for Coca Cola.

1982. A day in the life.




A non-desperate, non-housebound housewife gets a lot more accomplished during her day than her working husband suspects. And Penn Maid Yogurt's low calories and light, fresh taste are right in step with her lifestyle. Yes, we took to the streets leading the yogurt revolution.

1984. Frank's Thanks Patty Smyth

Before Patty Smyth and Scandal hit it big, the rockers were singing the praises of Frank's Beverages.

1985. it all blows up in our face.

Victor Sonder and Edd Kalehoff wrote the music and lyrics, and Patti Labelle sang, "Philadelphia Get to Know Us." The TV campaign was running all over the country to rave reviews. Until a certain Mayor (who really wasn't a very Goode leader) approved the bombing of the MOVE compound in West Philadelphia. The city killed MOVE ... and our campaign.

1987. Split personality disorder.

What better way to embody WCAU-FM's new music format than to turn a mental disorder into a selling point. The client was crazy about the new campaign and so were prospective listeners.

1998. Sierra Club Outdoor

1998. Sierra Club Outdoor
Campaign to stop clearcut logging on Federal land. "A clearcut disaster."

'This land is your land. So is this."

2004. Fresh thinking

2004. Fresh thinking
Billboards touted Amoroso's redesigned packaging -"The old bag had a facelift." - and a new line of premium bread.

Greatest Hits

  • "Got to play to win." PA Lottery
  • "We don't cut corners." Wendy's Old Fashioned Hamburgers
  • "Buy the seat you'll never sit in." Philadelphia76ers
  • "Are you secure enough to spend less?" Mitchell Daroff, one of the country's first discount men's clothiers.
  • "Philadelphia's newest tradition." The Latham Hotel
  • "We owe you one." Disappointing Philadelphia 76ers
  • "We owe you none." Championship Philadelphia 76ers
  • It's a matter of integrity." Ed Rendell for D.A.
  • "Amoroso's plays the leading roll." Amoroso's Baking Company
  • "One nibble and you're hooked." Seafood Shanty Restaurants
  • "Dress well. Spend wisely." Today's Man
  • "Fresh as can be." Penn Maid Foods
  • "A better way to buy a better shirt." Windsor Shirt Company
Victor Sonder
brings a wealth of experience and widely recognized skills in marketing, strategic planning, copywriting, art direction and broadcast production to his role as SONDER &'s Creative Director. Victor began his career as a founding partner in SonderLevitt Advertising, a full-service agency at the forefront of the “creative revolution” on the East Coast.
View my complete profile

IN THE BEGINNING

  • During the agency’s meteoric rise, Victor helped launch the Pennsylvania Lottery and turn it into #1 in the nation, and spearheaded all creative for Wendy's Old Fashioned Hamburgers in 8 of their largest and most profitable markets. He determined creative direction for a long list of political candidates (including Governors, Senators and one Presidential candidate) and numerous national/regional retail accounts including Silo Appliance Stores, Korman Corporation, Today's Man, Capezio Stores, After Six, Nan Duskin and Boyd's Philadelphia.

NATIONALLY-RECOGNIZED

  • Over the years Victor has gained expertise in virtually every phase of the marketplace, from retail, business-to-business and package goods to fast food, food service and high tech. His work in print, collateral design, radio, television and out-of-home advertising has been recognized nationally by the Clio Awards, New York Film Festival, the Addy Awards, Hollywood Radio & Television Awards and the One Club among many others.

CLIENTS PAST AND PRESENT

  • In addition to the accounts and projects mentioned above, Victor has worked for the following clients: ARAMARK Environmental Services; Bridgestone; Capezio Stores; Carpet One; Castrol Motor Oil; Comcast Corporation; Cozen & O'Connor Attorneys; Fiberlink; Frank's Beverages; Friendly's; Heinz Foods; Hills Department Stores; Jordan's Furniture; Korman Corporation; Lancaster County Tourism; New Jersey State Tourism; Norman Carpet One; Noxo; PBM; Penske Truck Leasing; Philadelphia Daily News; Philadelphia Inquirer; Philadelphia 76ers; Philadelphia Phillies; Pictsweet Deluxe Vegetables; Pro Football Hall of Fame;Rax Roastbeef; Roosevelt Paper Company; Safeguard Scientifics Corp.; Saint Peter's University Hospital; Sanchez Computer Associates; SGW; Steak 'n' Egg Kitchens; T.H. Mandy; Wells Fargo Bank; WMMR, WPVI; WCAU; KYW; WPHL TV ; VWR

Visit my wife's garden blog.

Visit my wife's garden blog.

Fast Food, America's Musical

Fast Food, America's Musical
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