tag:blogger.com,1999:blog-63105434935239159892024-03-05T03:16:00.227-08:00Sonder&Victor Sonderhttp://www.blogger.com/profile/01120867038971088765noreply@blogger.comBlogger39125tag:blogger.com,1999:blog-6310543493523915989.post-10483304339538422612023-02-04T21:46:00.037-08:002023-10-24T09:41:51.013-07:00There are just no words.<div class="separator" style="clear: both;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjjM5KuGOAkqWBZd7DLdHUgLm6s-YseC5j7tAxn4lYn-nLVxb0W_qN_7uIhd9i-bmIE6vHB2JxkpeCNRaFTr9zUOhw2DaADcfeuEZ5L9_Von28HWdfYq9w-6y-VW59x1rRviXJELTsLJU3tnDi5jkRz1Ff0TxleaTuVF-U3FBuNdtI6Q84fQLgWToL6ew/s2448/EagleVICTOR_31-24.JPG" style="display: block; padding: 1em 0px; text-align: center;"><img alt="" border="0" data-original-height="2448" data-original-width="1584" height="600" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjjM5KuGOAkqWBZd7DLdHUgLm6s-YseC5j7tAxn4lYn-nLVxb0W_qN_7uIhd9i-bmIE6vHB2JxkpeCNRaFTr9zUOhw2DaADcfeuEZ5L9_Von28HWdfYq9w-6y-VW59x1rRviXJELTsLJU3tnDi5jkRz1Ff0TxleaTuVF-U3FBuNdtI6Q84fQLgWToL6ew/s600/EagleVICTOR_31-24.JPG" /></a></div>
We made it down to the 1-yard line with Fanatics, the official NFL licensee and behemoth
manufacturer of fan gear and apparel for the Super Bowl. They set up a phone call for the
day after the Sunday Conference Championships to discuss tackling our concept for an Eagles Super Bowl poster. And the Eagles won! They're in the Super Bowl! Our phone call next day came
off the snap hard, "We love your graphic with the Bengals' helmet and the striking simplicity with no words. Let me see what I can make
happen while you change to a Chiefs' helmet and refine your design" By Thursday, we were half
a yard away from scoring when the flag was thrown. Too many approval levels. Too many tacklers.
Time ran out. So, we called a Philly Special and took over on offense. Our 20" x 30", limited edition,
numbered, collectable poster -- with not a word on it -- cleverly circumvented the NFL's labyrinth of copyright rules. It had Eagles fans lined up to celebrate the teams'
historic flight to the heights of the NFL football world. Eagles may have lost this time, but birds soar in 2024. Poster will be ready!Victor Sonderhttp://www.blogger.com/profile/01120867038971088765noreply@blogger.com0tag:blogger.com,1999:blog-6310543493523915989.post-51412040047312649972020-11-03T07:52:00.003-08:002020-11-03T08:09:02.538-08:00A Public Service Announcement<div class="separator" style="clear: both;">
<a
href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjQTDI4Hxv-waqpFzGa0XO4IEQyVtFaRjiOSRR70pP0dP6-6RjD1BTaKdKvriKPZqabDKOU7JxKC9fIib6kMl-xnW284mxDUH87Na4cxVDX1rfHzliguJRWcjrZ4R-PIpzTMnYuJd2_21lW/s640/TrumPoster.jpg"
style="display: block; padding: 1em 0; text-align: center; "
><img
alt=""
border="0"
height="400"
data-original-height="640"
data-original-width="480"
src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjQTDI4Hxv-waqpFzGa0XO4IEQyVtFaRjiOSRR70pP0dP6-6RjD1BTaKdKvriKPZqabDKOU7JxKC9fIib6kMl-xnW284mxDUH87Na4cxVDX1rfHzliguJRWcjrZ4R-PIpzTMnYuJd2_21lW/s400/TrumPoster.jpg"
/></a>
</div>A brilliant illustration by Dutch artist Seigfried Woldhek inspired this Facebook campaign
poster. Art direction donated by talented and generous Weaver Lilley.
Victor Sonderhttp://www.blogger.com/profile/01120867038971088765noreply@blogger.com0tag:blogger.com,1999:blog-6310543493523915989.post-46231838162678195962017-09-01T06:40:00.002-07:002017-09-01T06:42:40.849-07:00Back to our bread and cheese whiz.<div class="separator" style="clear: both; text-align: center;">
<iframe allowfullscreen='allowfullscreen' webkitallowfullscreen='webkitallowfullscreen' mozallowfullscreen='mozallowfullscreen' width='320' height='266' src='https://www.blogger.com/video.g?token=AD6v5dx_32aY8ZcJ6GzEgZNVXOr9Cv1BvxR_bXwJUokJfFLCozToP4d017Q_XxnqTiyf0yx4xms4io7-n2DH0TAYFQ' class='b-hbp-video b-uploaded' frameborder='0'></iframe></div>
After an absence of more than a dozen years, Amoroso's launches a new TV branding campaign reasserting its position as Philly's leading roll. And sandwich makers all across the Delaware Valley are eating it up.Victor Sonderhttp://www.blogger.com/profile/01120867038971088765noreply@blogger.com1tag:blogger.com,1999:blog-6310543493523915989.post-40125709685838020252017-07-11T10:18:00.001-07:002017-07-11T10:21:11.410-07:00A dated approach for a new account.<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh5J3xNoHTvUGBBijOgrR8QFYeOTTT8kDxZPNjnAEYK6XR29JfY5a7yBvuyJqhQTCjaT9O1kth-PRKxB7MJOHJ3oE9mxY0pnHSjhD9Ee_AnVxMfEnQ5VNXwBsxYgoxA5_uON3HjBVr6JfCU/s1600/GinsburgBAGELad.72jpg.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="378" data-original-width="720" height="168" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh5J3xNoHTvUGBBijOgrR8QFYeOTTT8kDxZPNjnAEYK6XR29JfY5a7yBvuyJqhQTCjaT9O1kth-PRKxB7MJOHJ3oE9mxY0pnHSjhD9Ee_AnVxMfEnQ5VNXwBsxYgoxA5_uON3HjBVr6JfCU/s320/GinsburgBAGELad.72jpg.jpg" width="320" /></a></div>
Ginsburg Bakery's roots can be traced back to 1903. So when asked to redesign their
logo and launch their first-ever trade advertising campaign, SONDER & took a branding
direction that recalled the company's historic past.Victor Sonderhttp://www.blogger.com/profile/01120867038971088765noreply@blogger.com0tag:blogger.com,1999:blog-6310543493523915989.post-1320020109875620482017-06-30T09:22:00.000-07:002017-06-30T09:22:16.467-07:009 to 5 multiplied.Now Norman Carpet sales people keep on selling to and from work. It's a wrap!<br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgvnxfdJjs0ERNQz00HCaMtgXGsEYV04yAuEycsck74BXa886Q_W8SWrjscKbB1deXOpKnKDuHsKQLAgLgNMT-DAHoaNYlBiEW6jyYhq3QzcHMwjcLOXvmQky3t-dNiYmwDzhiFCCRVjUpK/s1600/NormanWrapCarLEFT%252Cjpg.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="566" data-original-width="1368" height="132" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgvnxfdJjs0ERNQz00HCaMtgXGsEYV04yAuEycsck74BXa886Q_W8SWrjscKbB1deXOpKnKDuHsKQLAgLgNMT-DAHoaNYlBiEW6jyYhq3QzcHMwjcLOXvmQky3t-dNiYmwDzhiFCCRVjUpK/s320/NormanWrapCarLEFT%252Cjpg.jpg" width="320" /></a></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhObCwI59JyGwi4ITV66pCPZRt9w9-oef0jLP2nlWXK7yAGmUZMz-2NRSB8noRBdP9EruK6nPDRA1z9-iuWg4iNFPYv8gXEfT_EAicLXSmbnCaDEeTijLR1DvHJbErQ9qWMGsPUpg8I1fOm/s1600/NormanWrapCarBACK.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="602" data-original-width="687" height="280" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhObCwI59JyGwi4ITV66pCPZRt9w9-oef0jLP2nlWXK7yAGmUZMz-2NRSB8noRBdP9EruK6nPDRA1z9-iuWg4iNFPYv8gXEfT_EAicLXSmbnCaDEeTijLR1DvHJbErQ9qWMGsPUpg8I1fOm/s320/NormanWrapCarBACK.jpg" width="320" /></a></div>
Victor Sonderhttp://www.blogger.com/profile/01120867038971088765noreply@blogger.com0tag:blogger.com,1999:blog-6310543493523915989.post-78374199451658078902016-09-06T15:14:00.002-07:002016-09-06T15:17:38.143-07:00Amoroso's people make the company rise.<br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEizKGftRw1WCeOlxGkZ2BjCuUQUuTkZsohII_u6-B_5VR4OKdUjnSqUc7RvfO_x5hAvLZ-U22nQ3w66FoGTejUapUmokC_ju8411KusVhOwuaPhcp4BTEJLWcN_LWPDIifVQbUPB6JP6s80/s1600/AmoFTN_Joe.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="168" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEizKGftRw1WCeOlxGkZ2BjCuUQUuTkZsohII_u6-B_5VR4OKdUjnSqUc7RvfO_x5hAvLZ-U22nQ3w66FoGTejUapUmokC_ju8411KusVhOwuaPhcp4BTEJLWcN_LWPDIifVQbUPB6JP6s80/s320/AmoFTN_Joe.jpg" width="320" /></a></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEirwD6WN2Rmhb6peLB9g_UjuKJmBEBlWNBLIKQJ62cBgrUG-MScrMHsC_h0CLpNVHUx6ET-OPyQ6sXMtSe_pC8k67VypN4TJksPuUQCU-H2Hv8hAxn87O6OmYuRWgEDMLBfaW2KRSslHkaG/s1600/AmoFTN_Tony.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="168" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEirwD6WN2Rmhb6peLB9g_UjuKJmBEBlWNBLIKQJ62cBgrUG-MScrMHsC_h0CLpNVHUx6ET-OPyQ6sXMtSe_pC8k67VypN4TJksPuUQCU-H2Hv8hAxn87O6OmYuRWgEDMLBfaW2KRSslHkaG/s320/AmoFTN_Tony.jpg" width="320" /></a></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjXc9jqPFCzJqJfyvOfzf6thOBK7wrdY1zs2mT6gP5B57ZB8fMQSQWEB7YMKLVR5f8VgAsn2Ke_9RjfN3nmRth032o_z_G5qpLtLNv2CfOFn8BHwXlMi9NoEw3tzJ5yNCnYKjRSFYteYnvf/s1600/AmoFTN_Mike.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="168" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjXc9jqPFCzJqJfyvOfzf6thOBK7wrdY1zs2mT6gP5B57ZB8fMQSQWEB7YMKLVR5f8VgAsn2Ke_9RjfN3nmRth032o_z_G5qpLtLNv2CfOFn8BHwXlMi9NoEw3tzJ5yNCnYKjRSFYteYnvf/s320/AmoFTN_Mike.jpg" width="320" /></a></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiWawBX9tTA40WSOYS2xyWG5p2szwy19FF8Q3A4JjybZXHeqBhpBB6CW4scpGAPtVbFtx9cASpan6WVqe9-HCDhGkqMZtOC_1rBVUQ37fYQxaAwmca8P7P4xlwX345gn8dVWfV_orqnZhVu/s1600/AmoFTN_Pete.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="168" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiWawBX9tTA40WSOYS2xyWG5p2szwy19FF8Q3A4JjybZXHeqBhpBB6CW4scpGAPtVbFtx9cASpan6WVqe9-HCDhGkqMZtOC_1rBVUQ37fYQxaAwmca8P7P4xlwX345gn8dVWfV_orqnZhVu/s320/AmoFTN_Pete.jpg" width="320" /></a></div>
Amoroso's new trade campaign pays tribute to the long-time Associates who are the heart and soul of the company. Breaking in a variety of trade publications in September and October.Victor Sonderhttp://www.blogger.com/profile/01120867038971088765noreply@blogger.com0tag:blogger.com,1999:blog-6310543493523915989.post-51075669597629183282016-08-08T02:51:00.006-07:002023-02-08T19:22:05.991-08:00Italian made simple.<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj5ZpUmxcg7wdRV3DV2rB2QrszBlkWgFxUC8XaMxlyGK4Vl7iwuE2hR1v8wuxXVk7aVV4cb5l4j2wcPA4htdIIBPAC9R57nxNI-Q19Igtr0o-ReUwierdjwW4DaW03AIDfzSDhxjyMhM9Vy/s1600/PastaPerfectTYPElogo%2528c%2529.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj5ZpUmxcg7wdRV3DV2rB2QrszBlkWgFxUC8XaMxlyGK4Vl7iwuE2hR1v8wuxXVk7aVV4cb5l4j2wcPA4htdIIBPAC9R57nxNI-Q19Igtr0o-ReUwierdjwW4DaW03AIDfzSDhxjyMhM9Vy/s320/PastaPerfectTYPElogo%2528c%2529.jpg" width="256" /></a></div>
SONDER & has developed a dynamic fast-casual restaurant concept and branding graphics that will bring the traditional-Italian, red-checked tablecloth eatery kicking and screaming into the 21st century. Pasta Perfect features sleek, contemporary Italian interior design, a video wall featuing star video artist Penny Ashman's dynamic coverage of everything Italian from Caesar to Caesar and Fellini to Ferrari. And don't foreget Sophia Loren. Walk-up computer order terminals and hand-made pasta are on site and within sight. The Italian accent is on "healthy" with locally-grown organic ingredients, noodles made from organic white and whole wheat flour, brown rice, zucchinni, carrots, beets, and more. The menu includes mix 'n' match noodles, sauces and toppings -- including gluten-free options -- pizza-like Bruscotta and a choice of organic salads. The first Pasta Perfect is projected
for a mid 2024 opening on the Main Line near Philadelphia. Victor Sonderhttp://www.blogger.com/profile/01120867038971088765noreply@blogger.com0tag:blogger.com,1999:blog-6310543493523915989.post-57956199857492445452016-04-10T09:58:00.002-07:002016-04-11T12:10:36.219-07:00Avoid the sheep mentality.<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEisoNS0YhOIN3BMa78AIUTGgjahxxHOHrhTcvLqGbZvcNB1S9fFqlHzEfU1BvN0ePNWUVS2lZjeDRtbg-rN5PJdnW4v-ye09c-XPZPyAD6RvkrDcL1x5MROOX6QWZRpFnE06iLRrAMn3Zk8/s1600/NormanBillboard_2016BERBER.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="183" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEisoNS0YhOIN3BMa78AIUTGgjahxxHOHrhTcvLqGbZvcNB1S9fFqlHzEfU1BvN0ePNWUVS2lZjeDRtbg-rN5PJdnW4v-ye09c-XPZPyAD6RvkrDcL1x5MROOX6QWZRpFnE06iLRrAMn3Zk8/s400/NormanBillboard_2016BERBER.jpg" width="400" /></a></div>
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Want to stand out? "Think different." Here's an outdoor billboard that's a<br />
cut above because it combines a hard-hitting sale message and an aversion<br />
to animal
cruelty. With a sense of humor.Victor Sonderhttp://www.blogger.com/profile/01120867038971088765noreply@blogger.com0tag:blogger.com,1999:blog-6310543493523915989.post-80580795710221208372015-11-06T06:29:00.000-08:002015-11-06T06:35:28.682-08:00Who said cheeseteaks aren't sexy?A spectacular new 17' X 17' backlit poster at the Wells Fargo Center<br />
makes for a very tasty display. And heralds the unrivaled dominance of<br />
Amoroso's rolls among
Philly cheesesteak fashionistas.
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg_Bq4D000FZXoj_ktcmWZXn_ebFezckKHWY4y4RSLHjTBT5Yr3RRaw7GOAZj_QlcVCpzIsn_PUVFUBcohVkNkB3AvdqtYBhf5JrWjgAqawq4RrqjxpqgtS6af9vBYLgS8iYzFfDOM-AqH5/s1600/AmoWellsCheesesteakPoster.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="400" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg_Bq4D000FZXoj_ktcmWZXn_ebFezckKHWY4y4RSLHjTBT5Yr3RRaw7GOAZj_QlcVCpzIsn_PUVFUBcohVkNkB3AvdqtYBhf5JrWjgAqawq4RrqjxpqgtS6af9vBYLgS8iYzFfDOM-AqH5/s400/AmoWellsCheesesteakPoster.jpg" width="400" /></a></div>
Victor Sonderhttp://www.blogger.com/profile/01120867038971088765noreply@blogger.com0tag:blogger.com,1999:blog-6310543493523915989.post-70976400264375870442015-09-30T09:06:00.001-07:002015-09-30T13:18:44.698-07:00A self-fulfilling prophesy.<div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjk139YYt_n1QsNENfd308ewqXdeQ5vUHKCxUb_GZQsOwdT_9dxYxiW536iY-nwRScBQnz4Ig2MC_NwJpPrWaQL6ZXWrpfmgu2WcYMZ2E2RLbeO7vg7wnOuxMdcZknjKKNsLvEY2150afOK/s1600/AmoFTN2015+Ad_HI+2.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjk139YYt_n1QsNENfd308ewqXdeQ5vUHKCxUb_GZQsOwdT_9dxYxiW536iY-nwRScBQnz4Ig2MC_NwJpPrWaQL6ZXWrpfmgu2WcYMZ2E2RLbeO7vg7wnOuxMdcZknjKKNsLvEY2150afOK/s400/AmoFTN2015+Ad_HI+2.jpg" /></a></div>
Admittedly, some arm-twisting was involved convincing Amoroso's Baking
Company to go with the same positioning line for both consumer advertising in the Delaware Valley and national trade advertising. Three years later, with distribution and customers
in all 50 states plus Canada, Puerto Rico, Guam, The Phillipines, Bermuda and the Dominican Republic, I hate to
say I told ........ so I won't. Victor Sonderhttp://www.blogger.com/profile/01120867038971088765noreply@blogger.com0tag:blogger.com,1999:blog-6310543493523915989.post-86627949471760135312015-09-26T09:50:00.000-07:002015-09-27T12:43:14.687-07:00Never forget where you came from.<div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhBizqdyuYd5aqHttJ7xooIRmyg2V_rGBvn5-vfQqyDrlqRID0Lkcbagp4UxiltXq5Q0vUZpyQkrmsOsPvqIIAfpuZBhLYfzimo8N0b4hdGcJ9rEM8zzZeep_Dwr_s9Lrrenc6Gy8iup43W/s1600/AmoGinsburgB5RLOGO.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhBizqdyuYd5aqHttJ7xooIRmyg2V_rGBvn5-vfQqyDrlqRID0Lkcbagp4UxiltXq5Q0vUZpyQkrmsOsPvqIIAfpuZBhLYfzimo8N0b4hdGcJ9rEM8zzZeep_Dwr_s9Lrrenc6Gy8iup43W/s400/AmoGinsburgB5RLOGO.jpg" /></a></div>
When asked to re-imagine Ginsburg Bakery's corporate branding, we dragged the iconic
Philadelphia bakery kicking and screaming back to the early 20th century. SONDER &
developed graphics that captured the aura, warmth, quality and wholesomeness of the bakery's
1903 roots. The new branding will be applied to all aspects of the bakery's marketing,
efforts, from consumer/trade advertising through packaging and online presence.
Victor Sonderhttp://www.blogger.com/profile/01120867038971088765noreply@blogger.com0tag:blogger.com,1999:blog-6310543493523915989.post-71805792981471704802014-01-07T15:43:00.000-08:002015-09-30T09:29:27.043-07:00When a surgeon is an artist.<a href="http://www.Markscolorectal.com"></a><a href="http://www.Markscolorectal.com"></a><div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhl-mZE4vkzVB_9n981sIjXERlJ56HfDSoPgN7Sbx9De2nzR_FcRM9kC8k1_L7mANFH8ePFeiK_V_GpzNli5iFgwN0x8l7ygk3Dbz8qLGBkfPxixw2KXbHhQtBqUTCKgalkTB4OPqAxkhv9/s1600/MarksHOMEPAGE.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhl-mZE4vkzVB_9n981sIjXERlJ56HfDSoPgN7Sbx9De2nzR_FcRM9kC8k1_L7mANFH8ePFeiK_V_GpzNli5iFgwN0x8l7ygk3Dbz8qLGBkfPxixw2KXbHhQtBqUTCKgalkTB4OPqAxkhv9/s1600/MarksHOMEPAGE.jpg" height="320" width="263" /></a></div>
<br /> Dr. John Marks and his father, Dr. Gerald Marks, enjoy international acclaim in the field of colorectal surgery. The latter Dr. Marks is also an accomplished and admired water colorist. When it came time to design the new website for their world-renowned practice -- and inspired by his skill with a paintbrush -- SONDER & chose Gerald Marks watercolors as the graphic theme. <a href="http://www.markscolorectal.com">http://www.markscolorectal.com </a> Victor Sonderhttp://www.blogger.com/profile/01120867038971088765noreply@blogger.com0tag:blogger.com,1999:blog-6310543493523915989.post-1855044721178345172013-11-07T16:08:00.001-08:002015-09-30T09:31:40.631-07:00Pinnacle Textile is soaring.<div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhQcJ4UYvtu50oXELmjAyXXxhRZHwAyUvkHBCmeuAnGHIfC1IwGRLmsDUsgo-36n7PXAXeSK5yAQZsQ0a8Rv9sevEYv71ER96GwegTgOwgRVbqD-WeQ_yPNGoogN0JHDKEK6PaXNtv80B77/s1600/PinnacleEagleACQUISITIONad.JPG" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhQcJ4UYvtu50oXELmjAyXXxhRZHwAyUvkHBCmeuAnGHIfC1IwGRLmsDUsgo-36n7PXAXeSK5yAQZsQ0a8Rv9sevEYv71ER96GwegTgOwgRVbqD-WeQ_yPNGoogN0JHDKEK6PaXNtv80B77/s400/PinnacleEagleACQUISITIONad.JPG" /></a></div>
Sonder & is helping Pinnacle Textile announce the acquisition of Eagle Work Clothes, a renowned 70-year-old manufacturer/distributor of medical, kitchen, industrial and hospitality workwear. The campaign breaks in major trade publications and online media in December. Victor Sonderhttp://www.blogger.com/profile/01120867038971088765noreply@blogger.com0tag:blogger.com,1999:blog-6310543493523915989.post-49749198573070312922013-09-11T08:10:00.000-07:002015-09-30T09:32:52.630-07:00Amoroso's Roll Man takes a partner.<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjM-ZC-kw5q_2FIetim9RCQX0EVDPhB22Oj4Fv4ohKUMpbB-wYJ6spM5oZq8SxIdrvGdDueZ55tpshJZ6HzE3RLZxJG9_VIz3hPoTTxS5UD1dMN1s6kcEk9DHAjdDbi4-lHzcRTkpUcVOn2/s1600/AmoRollManITALIAN_Both.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjM-ZC-kw5q_2FIetim9RCQX0EVDPhB22Oj4Fv4ohKUMpbB-wYJ6spM5oZq8SxIdrvGdDueZ55tpshJZ6HzE3RLZxJG9_VIz3hPoTTxS5UD1dMN1s6kcEk9DHAjdDbi4-lHzcRTkpUcVOn2/s320/AmoRollManITALIAN_Both.jpg" /></a></div>
After 30 years going it alone, Amoroso's iconic "Kaiser" Roll Man has been joined by "Italian" Roll Man. The two will be
making joint appearances together promoting the rolls that make Philly sandwiches world-famous. Contrary to rampant rumors, both have said in recent interviews, "We're just friends."
Victor Sonderhttp://www.blogger.com/profile/01120867038971088765noreply@blogger.com0tag:blogger.com,1999:blog-6310543493523915989.post-32343854338881900942013-02-20T15:00:00.000-08:002015-09-30T09:33:28.480-07:00Penske film debuts in Scottsdale.<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh3XZku7mpjtKSwX9d_h7EyfidWL7LTJP2mlm60-PSIZGyiUBW7Y6kPic5xd_UOolzAebW7bwJlC5lo6wKx8WiDcsOZx4Ra2qJVImrZoA7twn2JZH_fJ94ksamSIWg7KU9Sha_wWjZ6e5EK/s1600/PenskeStyleFrame1Photo.jpg" imageanchor="1" ><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh3XZku7mpjtKSwX9d_h7EyfidWL7LTJP2mlm60-PSIZGyiUBW7Y6kPic5xd_UOolzAebW7bwJlC5lo6wKx8WiDcsOZx4Ra2qJVImrZoA7twn2JZH_fJ94ksamSIWg7KU9Sha_wWjZ6e5EK/s320/PenskeStyleFrame1Photo.jpg" /></a>
After a cross-country shooting odyssey that began in Reading, PA and ended in Los Angeles, a new
6-minute film I directed for Penske's Worldwide Meeting debuted at The Phoenician Hotel in Scottsdale, AZ on February 20th. The piece was produced by Monogram in Philadelphia and captures the essence of the company's values, pride and work ethic in Penske Associates' own words. Victor Sonderhttp://www.blogger.com/profile/01120867038971088765noreply@blogger.com0tag:blogger.com,1999:blog-6310543493523915989.post-26397191218596572242012-11-08T16:45:00.003-08:002015-09-30T09:33:53.931-07:00Coming soon to a computer near you.<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjwvNc4m2ClmZbTYJi_7XysxQ8QaqATYvo5omhorzbXqBurcNFTIQW5SKQZUesgETIwYQa7HnPTXRWSSgk54WCifgYsc7EanXDaH_DUAPDqTmEABizaPWeKav8u4bDFNzQEHyL67oToeCSZ/s1600/victor_vision_background2.jpg" imageanchor="1" style="margin-left:1em; margin-right:1em"><img border="0" height="225" width="400" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjwvNc4m2ClmZbTYJi_7XysxQ8QaqATYvo5omhorzbXqBurcNFTIQW5SKQZUesgETIwYQa7HnPTXRWSSgk54WCifgYsc7EanXDaH_DUAPDqTmEABizaPWeKav8u4bDFNzQEHyL67oToeCSZ/s400/victor_vision_background2.jpg" /></a></div>
<a href="http://youtu.be/PjMnkUW8CMc"></a>In an effort to help turn the economy around, SONDER & will be doing its part by posting video snippets dispensing sage advice and wry commentary regarding the marketing and advertising business. Victor Sonderhttp://www.blogger.com/profile/01120867038971088765noreply@blogger.com0tag:blogger.com,1999:blog-6310543493523915989.post-75187786671396371362012-10-24T10:22:00.000-07:002015-09-30T09:34:35.007-07:00Amoroso's gives pizza a run for its money.<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi6MpDXBwIRXsEXqDC6mSucpwgJ6If61Y1_fhIZEAMtlgH5gv6qKqSY5hUnaFAkdhGUaZnafJlQ9MCRRAdyGGRnJBmG6IJXU9-dxMWyW7OWmWni2lvhQyxlObZnb_4JAnVX6KD-L0HdRPb6/s1600/donbrusco_sellsheetF.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi6MpDXBwIRXsEXqDC6mSucpwgJ6If61Y1_fhIZEAMtlgH5gv6qKqSY5hUnaFAkdhGUaZnafJlQ9MCRRAdyGGRnJBmG6IJXU9-dxMWyW7OWmWni2lvhQyxlObZnb_4JAnVX6KD-L0HdRPb6/s320/donbrusco_sellsheetF.jpg" width="247" /></a></div>
Now ... "Pizza's got a rival." ... Don Brusco Bruscotta by Amoroso's. SONDER &
is handling the national introduction of the product, a phenomenon throughout Europe, outselling pizza in 6 countries. Amoroso's, in partnership with Don Brusco, will be handling manufacturing, distribution and marketing across the US. We've just finished producing an introductory video to be emailed to buyers and distributors. To view the video: <a href="http://www.AmorosoBaking.com/">www.AmorosoBaking.com</a> Victor Sonderhttp://www.blogger.com/profile/01120867038971088765noreply@blogger.com0tag:blogger.com,1999:blog-6310543493523915989.post-59205407179271308102012-09-05T04:30:00.000-07:002015-09-30T09:35:28.121-07:00A uniform campaign for Pinnacle Textile.<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiO6yVKbnNVHJoNSKYYcJs4-6EOV51QdsXl5kLkHVezIp1fOwDtevMohRo4mB72LzdOl9JcYzaotlvOPEMYjeNm0dDX02bL3CJ8yeAG4SoWYxZGFGrHDcjfdWGRGEfAgXTiGDF3rEGhSmQK/s1600/PinnacleTradeAd1FINAL828.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="400" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiO6yVKbnNVHJoNSKYYcJs4-6EOV51QdsXl5kLkHVezIp1fOwDtevMohRo4mB72LzdOl9JcYzaotlvOPEMYjeNm0dDX02bL3CJ8yeAG4SoWYxZGFGrHDcjfdWGRGEfAgXTiGDF3rEGhSmQK/s400/PinnacleTradeAd1FINAL828.jpg" width="304" /></a></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg72-VrEi7S05Zb3w5tlZ7_eZGDnw4VTqG3IYwNHyqtKumL6T7Yv1sJ3WstznRgMcwAG0dlYENWGsG_E0G1U1tudTOHiIVaEpjJlV7w6ykmYTf7icsAbtOGGL5dNc4DgIRLX5gg0JxtgbQW/s1600/PinnacleTradeAd2FINAL94.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="400" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg72-VrEi7S05Zb3w5tlZ7_eZGDnw4VTqG3IYwNHyqtKumL6T7Yv1sJ3WstznRgMcwAG0dlYENWGsG_E0G1U1tudTOHiIVaEpjJlV7w6ykmYTf7icsAbtOGGL5dNc4DgIRLX5gg0JxtgbQW/s400/PinnacleTradeAd2FINAL94.jpg" width="304" /></a></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgPSx7lM0jO0cND3HWe2h572LT1PBMItRW7kz_kM9iSAXGaPerpuhJnR-GnK24TvQwLHCCk-DD8x5u1AbBig_1AH434cxavojLoKXDOUMWKLWQs2t1PHnraPal2sHsQECGyvuJDKXo7uXxT/s1600/PinnacleTradeAd3FINAL94.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="400" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgPSx7lM0jO0cND3HWe2h572LT1PBMItRW7kz_kM9iSAXGaPerpuhJnR-GnK24TvQwLHCCk-DD8x5u1AbBig_1AH434cxavojLoKXDOUMWKLWQs2t1PHnraPal2sHsQECGyvuJDKXo7uXxT/s400/PinnacleTradeAd3FINAL94.jpg" width="304" /></a></div>
Hospitality industry uniform manufacturer Pinnacle Textile will launch a series of 6 print ads in national trade publications beginning in October. The campaign will coincide with a new Pinnacle catalog and redesigned web site created by SONDER & Warkulwiz Design. <a href="http://www.PinnacleTextile.com/">www.PinnacleTextile.com</a><ahref http:="http:" www.pinnacletextile.com="www.pinnacletextile.com"></ahref>Victor Sonderhttp://www.blogger.com/profile/01120867038971088765noreply@blogger.com0tag:blogger.com,1999:blog-6310543493523915989.post-15314075593821906982012-08-22T12:53:00.000-07:002012-10-31T07:34:25.901-07:00Victor Sonder's Demo Reel<object height="385" width="480"><param name="movie" value="http://www.youtube.com/v/iYgnjFj_WfE&hl=en_US&fs=1"></p><p></param></p><p><param name="allowFullScreen" value="true"></p><p></param></p><p><param name="allowscriptaccess" value="always"></p><p></param></p><p><embed src="http://www.youtube.com/v/iYgnjFj_WfE&hl=en_US&fs=1" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="480" height="385"></embed></object>
As a director -- and writer of many spots included on this reel -- Victor Sonder has
extensive experience over his 20-year directing career with NFL Films and SONDER &.
Working with advertising agencies and corporate clients all over the U.S., Victor has
handled everything from :30 spots to music videos to long-form corporate pieces.
His work has been recognized by the Cleo Awards, national ADDY Awards, Hollywood
Radio & Television Society and national TELLY Awards, among many other prominent film/advertising organizations.Victor Sonderhttp://www.blogger.com/profile/01120867038971088765noreply@blogger.com0tag:blogger.com,1999:blog-6310543493523915989.post-35265175663300133902012-07-30T19:33:00.001-07:002015-09-30T09:38:41.769-07:00The end is in site for Pinnacle Textile.<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjdAullF2DBQMDu8GzEmowG5eSSpphIZT4mQl3QuA4ryLVG1AN1Zq5nUTJHT7YYi8lGnow9jmR3SZ_e0nxXjdWuq3xHkMpwzGfTMq1naLNdTiU1x_NW3D7tke-1WLLAQKM_XS8IvJB7ffFN/s1600/PinnacleHomepage730.jpg" imageanchor="1" style="margin-left:1em; margin-right:1em"><img border="0" height="286" width="400" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjdAullF2DBQMDu8GzEmowG5eSSpphIZT4mQl3QuA4ryLVG1AN1Zq5nUTJHT7YYi8lGnow9jmR3SZ_e0nxXjdWuq3xHkMpwzGfTMq1naLNdTiU1x_NW3D7tke-1WLLAQKM_XS8IvJB7ffFN/s400/PinnacleHomepage730.jpg" /></a></div>
Pinnacle Textile, a new SONDER & client, is a national manufacturer of service apparel, aprons and linens primarily for the hospitality industry. In addition to their new web site launching this Fall after 6 months in development, a trade advertising print campaign will also be unveiled. Victor Sonderhttp://www.blogger.com/profile/01120867038971088765noreply@blogger.com0tag:blogger.com,1999:blog-6310543493523915989.post-40921876046423158942012-06-22T10:56:00.000-07:002015-09-30T09:40:28.418-07:00A new name, a new brand for an old company.<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiQ6SIpURlT-89RwdzjjhmM6QgaO_Ot2g4n_4WfZmok3Ei9KOP4dGHXwNigThxfbWPZlNrJbGBcd-lD_aFgQP7eeieGcUTH2yolz6tbhGoL25-WZ78YQ_xTJxWsCxCwg2WqOUiZfQlKOsaD/s1600/OriginalPhillyTanBurgundyFinalShape.jpg" imageanchor="1" style="margin-left:1em; margin-right:1em"><img border="0" height="222" width="400" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiQ6SIpURlT-89RwdzjjhmM6QgaO_Ot2g4n_4WfZmok3Ei9KOP4dGHXwNigThxfbWPZlNrJbGBcd-lD_aFgQP7eeieGcUTH2yolz6tbhGoL25-WZ78YQ_xTJxWsCxCwg2WqOUiZfQlKOsaD/s400/OriginalPhillyTanBurgundyFinalShape.jpg" /></a>
Working with renowned graphic designer Tom Nikosy, Sonder & recently completed a rebranding program for the company formerly known as The Original Philadelphia Cheesesteak Company. The new logotype will be incorporated throughout the company's internal communications, as well as in retail advertising and packaging, and at the recently-opened Xfinity Center cheesesteak restaurant.Victor Sonderhttp://www.blogger.com/profile/01120867038971088765noreply@blogger.com0tag:blogger.com,1999:blog-6310543493523915989.post-56717557539685448232012-06-22T08:53:00.001-07:002015-09-30T10:13:35.033-07:00Amoroso's hot from the oven!<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiqQoIdXyOf-youfUbjmL17FXJHlqh85z-TEX-_FAQ-e9ja_gMh_zSywPYvVh6ifi2BsxC09u07OXTH6Nu4VNitjtj9NkeqdwI0McFJg9MqB2ukefn9SArm2HFgbQLEx9j0A4J8bruclvcF/s1600/AmoLANDINGpage.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="218" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiqQoIdXyOf-youfUbjmL17FXJHlqh85z-TEX-_FAQ-e9ja_gMh_zSywPYvVh6ifi2BsxC09u07OXTH6Nu4VNitjtj9NkeqdwI0McFJg9MqB2ukefn9SArm2HFgbQLEx9j0A4J8bruclvcF/s320/AmoLANDINGpage.jpg" width="320" /></a></div>
After an intense and productive six months working with Warkulwiz Design, the re-skin of Amoroso's new web site is complete and live. To see what just came out of our creative oven ... <a href="http://www.AmorosoBaking.com/">www.AmorosoBaking.com</a>Victor Sonderhttp://www.blogger.com/profile/01120867038971088765noreply@blogger.com0tag:blogger.com,1999:blog-6310543493523915989.post-2104543100329294502012-04-11T04:58:00.011-07:002015-09-30T10:15:57.343-07:00Shaq and United Nations SG slam dunk Malaria.<div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjvVdSZIOBXcy6Fpm0HHVZ7IkTRuS2S9V8rM4NHJvLpWpy32gA6gfusGUqPqoD_DWU4aCfGbwbN0ccxGYIirWJFnd4z5Lsm2p_ZKbgFQeeZZWGpTVgivoIc5j6YJYDu_6Dea1KeQ-0pFfOF/s1600/SgwSHAQshot.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="179" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjvVdSZIOBXcy6Fpm0HHVZ7IkTRuS2S9V8rM4NHJvLpWpy32gA6gfusGUqPqoD_DWU4aCfGbwbN0ccxGYIirWJFnd4z5Lsm2p_ZKbgFQeeZZWGpTVgivoIc5j6YJYDu_6Dea1KeQ-0pFfOF/s320/SgwSHAQshot.jpg" width="320" /></a></div>Working through North Jersey ad agency SGW Integrated Marketing Communications and Niles Wolfson, Chief Creative Officer, I just completed directing a Malaria Day 2012 PSA at the United Nations. The video featured NBA legend, Shaquille O'Neal and UN Secretary-General, Ban Ki-moon, and will make its debut at a gala United Nations' fund-raising event in late April.Victor Sonderhttp://www.blogger.com/profile/01120867038971088765noreply@blogger.com0tag:blogger.com,1999:blog-6310543493523915989.post-39604292748448465272012-02-04T05:59:00.000-08:002015-09-30T09:42:08.659-07:00Stills run deep for Penske's new worldwide meeting film.<div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh0bXTYyyv_Tm7na66V_UDGQvPn0oKb2CFZYgWoVB2jmRxcpORr1vncp9Fu-kXHtCFkIivJhiD0FDOm_RBRj09FeFJKx7LGzV7Xxz0cLu-AgjicKKEStraGk5pz37YFK4QoDWboIXuZQM_I/s1600/penske-logo.tif" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="121" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh0bXTYyyv_Tm7na66V_UDGQvPn0oKb2CFZYgWoVB2jmRxcpORr1vncp9Fu-kXHtCFkIivJhiD0FDOm_RBRj09FeFJKx7LGzV7Xxz0cLu-AgjicKKEStraGk5pz37YFK4QoDWboIXuZQM_I/s320/penske-logo.tif" width="320" /></a></div>Putting the finishing touches on three videos I'm directing through NFL Films for Penske's worldwide meeting in Scottsdale, mid-February. Still photographs were shot in 5 Penske cities documenting the company's charitable involvements. Andrea McArdle, of Annie fame, will be performing live at the gala presentation as the videos are shown on a giant 26-foot LED screen. Should be a great night!Victor Sonderhttp://www.blogger.com/profile/01120867038971088765noreply@blogger.com0tag:blogger.com,1999:blog-6310543493523915989.post-37255622138703176832011-11-30T11:14:00.001-08:002015-09-30T10:14:36.705-07:00Awakening the Direct Response market.<div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhF_7VuoCqHrx37LlG84tdJD13XY4bggKxNLPiAjTh9_Js9hY-fj-y9KoRpxogSv5JNREF_KqTwAIdrGVfDH_T5jewJ7ZDvVC2sQffc8_U3noAO2in9ltU_FW50fWOnWvIu2oUY6wNO5y23/s1600/snoreNoMore_box.jpg" imageanchor="1" style="clear:right; float:right; margin-left:1em; margin-bottom:1em"><img border="0" height="196" width="200" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhF_7VuoCqHrx37LlG84tdJD13XY4bggKxNLPiAjTh9_Js9hY-fj-y9KoRpxogSv5JNREF_KqTwAIdrGVfDH_T5jewJ7ZDvVC2sQffc8_U3noAO2in9ltU_FW50fWOnWvIu2oUY6wNO5y23/s200/snoreNoMore_box.jpg" /></a></div><br />
<a href="http://www.trysnorenomore.com/"></a><a href="http://www.trysnorenomore.com/"></a>From the SnoreNoMore logo design, to copywriting for the web site and all sales materials, to writing/directing the :60 TV spot, all was accomplished over a sleepless two-week time span. But the client anticipates eye-opening results from the test market before a national roll-out. Click on the link and check out the <a href="http://trysnorenomore.com">web site and TV spot.</a>Victor Sonderhttp://www.blogger.com/profile/01120867038971088765noreply@blogger.com0