Working with renowned graphic designer Tom Nikosy, Sonder & recently completed a rebranding program for the company formerly known as The Original Philadelphia Cheesesteak Company. The new logotype will be incorporated throughout the company's internal communications, as well as in retail advertising and packaging, and at the recently-opened Xfinity Center cheesesteak restaurant.
Friday, June 22, 2012
A new name, a new brand for an old company.
Working with renowned graphic designer Tom Nikosy, Sonder & recently completed a rebranding program for the company formerly known as The Original Philadelphia Cheesesteak Company. The new logotype will be incorporated throughout the company's internal communications, as well as in retail advertising and packaging, and at the recently-opened Xfinity Center cheesesteak restaurant.
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