Friday, September 1, 2017

Back to our bread and cheese whiz.

After an absence of more than a dozen years, Amoroso's launches a new TV branding campaign reasserting its position as Philly's leading roll. And sandwich makers all across the Delaware Valley are eating it up.

Tuesday, July 11, 2017

A dated approach for a new account.

Ginsburg Bakery's roots can be traced back to 1903. So when asked to redesign their logo and launch their first-ever trade advertising campaign, SONDER & took a branding direction that recalled the company's historic past.

Friday, June 30, 2017

9 to 5 multiplied.

Now Norman Carpet sales people keep on selling to and from work. It's a wrap!

Tuesday, September 6, 2016

Amoroso's people make the company rise.

Amoroso's new trade campaign pays tribute to the long-time Associates who are the heart and soul of the company. Breaking in a variety of trade publications in September and October.

Monday, August 8, 2016

Italian made simple.

SONDER & has developed a dynamic fast-casual restaurant concept and branding graphics that will bring the traditional-Italian, red-checked tablecloth eatery kicking and screaming into the 21st century. Pasta Perfect features sleek, contemporary Italian interior design, walk-up computer order terminals and hand-made pasta on site and within sight. The Italian accent is on "healthy" with locally-grown organic ingredients, noodles made from organic white and whole wheat flour, brown rice, zucchinni, carrots, beets, and more. The menu includes mix 'n' match noodles, sauces and toppings -- including gluten-free options -- pizza-like Bruscotta and a choice of organic salads. The first Pasta Perfect is projected for an early 2017 opening on the Main Line near Philadelphia.

Sunday, April 10, 2016

Avoid the sheep mentality.

Want to stand out? "Think different." Here's an outdoor billboard that's a
cut  above because it combines a hard-hitting sale message and an aversion
to animal cruelty. With a sense of humor.

Friday, November 6, 2015

Who said cheeseteaks aren't sexy?

A spectacular new 17' X 17' backlit poster at the Wells Fargo Center
makes for a very tasty display. And heralds the unrivaled dominance of
Amoroso's rolls among Philly cheesesteak fashionistas.

Wednesday, September 30, 2015

A self-fulfilling prophesy.

Admittedly, some arm-twisting was involved convincing Amoroso's Baking Company to go with the same positioning line for both consumer advertising in the Delaware Valley and national trade advertising. Three years later, with distribution and customers in all 50 states plus Canada, Puerto Rico, Guam, The Phillipines, Bermuda and the Dominican Republic, I hate to say I told ........ so I won't.

Saturday, September 26, 2015

Never forget where you came from.

When asked to re-imagine Ginsburg Bakery's corporate branding, we dragged the iconic Philadelphia bakery kicking and screaming back to the early 20th century. SONDER & developed graphics that captured the aura, warmth, quality and wholesomeness of the bakery's 1903 roots. The new branding will be applied to all aspects of the bakery's marketing, efforts, from consumer/trade advertising through packaging and online presence.

Tuesday, January 7, 2014

When a surgeon is an artist.

Dr. John Marks and his father, Dr. Gerald Marks, enjoy international acclaim in the field of colorectal surgery. The latter Dr. Marks is also an accomplished and admired water colorist. When it came time to design the new website for their world-renowned practice -- and inspired by his skill with a paintbrush -- SONDER & chose Gerald Marks watercolors as the graphic theme.

Thursday, November 7, 2013

Pinnacle Textile is soaring.

Sonder & is helping Pinnacle Textile announce the acquisition of Eagle Work Clothes, a renowned 70-year-old manufacturer/distributor of medical, kitchen, industrial and hospitality workwear. The campaign breaks in major trade publications and online media in December.

Wednesday, September 11, 2013

Amoroso's Roll Man takes a partner.

After 30 years going it alone, Amoroso's iconic "Kaiser" Roll Man has been joined by "Italian" Roll Man. The two will be making joint appearances together promoting the rolls that make Philly sandwiches world-famous. Contrary to rampant rumors, both have said in recent interviews, "We're just friends."

Wednesday, February 20, 2013

Penske film debuts in Scottsdale.

After a cross-country shooting odyssey that began in Reading, PA and ended in Los Angeles, a new 6-minute film I directed for Penske's Worldwide Meeting debuted at The Phoenician Hotel in Scottsdale, AZ on February 20th. The piece was produced by Monogram in Philadelphia and captures the essence of the company's values, pride and work ethic in Penske Associates' own words.

Thursday, November 8, 2012

Coming soon to a computer near you.

In an effort to help turn the economy around, SONDER & will be doing its part by posting video snippets dispensing sage advice and wry commentary regarding the marketing and advertising business.

Wednesday, October 24, 2012

Amoroso's gives pizza a run for its money.

Now ... "Pizza's got a rival." ... Don Brusco Bruscotta by Amoroso's. SONDER & is handling the national introduction of the product, a phenomenon throughout Europe, outselling pizza in 6 countries. Amoroso's, in partnership with Don Brusco, will be handling manufacturing, distribution and marketing across the US. We've just finished producing an introductory video to be emailed to buyers and distributors. To view the video: 

Wednesday, September 5, 2012

A uniform campaign for Pinnacle Textile.

Hospitality industry uniform manufacturer Pinnacle Textile will launch a series of 6 print ads in national trade publications beginning in October. The campaign will coincide with a new Pinnacle catalog and redesigned web site created by SONDER & Warkulwiz Design.

Wednesday, August 22, 2012

Victor Sonder's Demo Reel

As a director -- and writer of many spots included on this reel -- Victor Sonder has extensive experience over his 20-year directing career with NFL Films and SONDER &. Working with advertising agencies and corporate clients all over the U.S., Victor has handled everything from :30 spots to music videos to long-form corporate pieces. His work has been recognized by the Cleo Awards, national ADDY Awards, Hollywood Radio & Television Society and national TELLY Awards, among many other prominent film/advertising organizations.

Monday, July 30, 2012

The end is in site for Pinnacle Textile.

Pinnacle Textile, a new SONDER & client, is a national manufacturer of service apparel, aprons and linens primarily for the hospitality industry. In addition to their new web site launching this Fall after 6 months in development, a trade advertising print campaign will also be unveiled.

Friday, June 22, 2012

A new name, a new brand for an old company.

Working with renowned graphic designer Tom Nikosy, Sonder & recently completed a rebranding program for the company formerly known as The Original Philadelphia Cheesesteak Company. The new logotype will be incorporated throughout the company's internal communications, as well as in retail advertising and packaging, and at the recently-opened Xfinity Center cheesesteak restaurant.

Amoroso's hot from the oven!

After an intense and productive six months working with Warkulwiz Design, the re-skin of Amoroso's new web site is complete and live. To see what just came out of our creative oven ...

Wednesday, April 11, 2012

Shaq and United Nations SG slam dunk Malaria.

Working through North Jersey ad agency SGW Integrated Marketing Communications and Niles Wolfson, Chief Creative Officer, I just completed directing a Malaria Day 2012 PSA at the United Nations. The video featured NBA legend, Shaquille O'Neal and UN Secretary-General, Ban Ki-moon, and will make its debut at a gala United Nations' fund-raising event in late April.

Saturday, February 4, 2012

Stills run deep for Penske's new worldwide meeting film.

Putting the finishing touches on three videos I'm directing through NFL Films for Penske's worldwide meeting in Scottsdale, mid-February. Still photographs were shot in 5 Penske cities documenting the company's charitable involvements. Andrea McArdle, of Annie fame, will be performing live at the gala presentation as the videos are shown on a giant 26-foot LED screen. Should be a great night!

Wednesday, November 30, 2011

Awakening the Direct Response market.

From the SnoreNoMore logo design, to copywriting for the web site and all sales materials, to writing/directing the :60 TV spot, all was accomplished over a sleepless two-week time span. But the client anticipates eye-opening results from the test market before a national roll-out. Click on the link and check out the web site and TV spot.

Tuesday, October 11, 2011

Symbol of the next American Revolution!

Seymour Chwast's New York Times column about logo designs for the "Occupy Wall Street" movement inspired me to try my hand at designing a symbol. That's how uninspired I was by the featured designs. Can my logo become THE symbol of "The new American revolution?" Sure going to try and make it happen.