Sonder&: Who said cheeseteaks aren't sexy?

Friday, November 6, 2015

Who said cheeseteaks aren't sexy?

A spectacular new 17' X 17' backlit poster at the Wells Fargo Center
makes for a very tasty display. And heralds the unrivaled dominance of
Amoroso's rolls among Philly cheesesteak fashionistas.

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Need a little direction?

As CEO/Creative Director of SONDER &, Victor Sonder handles marketing strategy, copywriting, art direction and production supervision for all print, broadcast and web oriented projects. In addition, when assignments are sufficiently large and complex, he assembles and supervises a team of renowned specialists from across the country to better address a company's specific marketing challenges. Drawing on his experience as founder of NFL Films Commercial Production Division, Victor is also a freelance director of commercials and longer-form projects for prominent agencies and corporate clients direct. His network TV campaign for NFL Sunday Ticket-the league's highly successful satellite subscription service-was recognized with a national Addy award. In addition, Victor's direction and writing have been recognized by the Clio Awards, The Hollywood Radio & Television Awards, The Art Director's Club and The Telly Awards among many others.

1974. Lottery TV makes Headlines.

Greatest Hits

"We don't cut corners." Wendy's Old Fashioned Hamburgers
"You've got to play to win." Pennsylvania Lottery
"Buy the seat you'll never sit in." Philadelphia76ers
"Are you secure enough to spend less?" Mitchell Daroff, one of the country's first discount men's clothiers.
"Philadelphia's newest tradition." The Latham Hotel
"We owe you one." Disappointing Philadelphia 76ers
"We owe you none." Championship Philadelphia 76ers
It's a matter of integrity." Ed Rendell for D.A.
"Amoroso's plays the leading roll." Amoroso's Baking Company
"One nibble and you're hooked." Seafood Shanty Restaurants
"Dress well. Spend wisely." Today's Man
"Fresh as can be." Penn Maid Foods
"A better way to buy a better shirt." Windsor Shirt Company

IN THE BEGINNING

During the agency’s meteoric rise, Victor helped launch the Pennsylvania Lottery and turn it into #1 in the nation, and spearheaded all creative for Wendy's Old Fashioned Hamburgers in 8 of their largest and most profitable markets. He determined creative direction for a long list of political candidates (including Governors, Senators and one Presidential candidate) and numerous national/regional retail accounts including Silo Appliance Stores, Today's Man, Capezio Stores, After Six, Nan Duskin and Boyd's Philadelphia.

CLIENTS PAST AND PRESENT

In addition to the accounts and projects mentioned above, Victor has worked for the following clients: ARAMARK Environmental Services; Bridgestone; Capezio Stores; Carpet One; Castrol Motor Oil; Comcast Corporation; Cozen & O'Connor Attorneys; Fiberlink; Frank's Beverages; Friendly's; Heinz Foods; Hills Department Stores; Jordan's Furniture; Lancaster County Tourism; New Jersey State Tourism; Norman Carpet One; Noxo; PBM; Penske Truck Leasing; Philadelphia Daily News; Philadelphia Inquirer; Philadelphia 76ers; Philadelphia Phillies; Pictsweet Deluxe Vegetables; Pro Football Hall of Fame;Rax Roastbeef; Roosevelt Paper Company; Safeguard Scientifics Corp.; Saint Peter's University Hospital; Sanchez Computer Associates; SGW; Steak 'n' Egg Kitchens; T.H. Mandy; Wells Fargo Bank; WMMR, WPVI; WCAU; KYW; WPHL TV ; VWR