A self-fulfilling prophesy.

Admittedly, some arm-twisting was involved convincing Amoroso's Baking Company to go with the same positioning line for both consumer advertising in the Delaware Valley and national trade advertising. Three years later, with distribution and customers in all 50 states plus Canada, Puerto Rico, Guam, The Phillipines, Bermuda and the Dominican Republic, I hate to say I told ........ so I won't.