Sonder&: A dated approach for a new account.

Tuesday, July 11, 2017

A dated approach for a new account.

Ginsburg Bakery's roots can be traced back to 1903. So when asked to redesign their logo and launch their first-ever trade advertising campaign, SONDER & took a branding direction that recalled the company's historic past.

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Need a little direction?

Victor Sonder began his career as founder/creative director of SonderLevitt & Sagorsky Advertising and was instrumental in the agency's 20-year ascent into the ranks of the East Coast's most innovative creative forces. His award-winning work for the Pennsylvania Lottery, Wendy's Old Fashioned Hamburgers, Boyds Men's Store, the Phillies and 76ers and a host of renowned regional and national accounts helped spark a creative revolution in the industry. Now, as CEO/Creative Director of SONDER &, Victor handles marketing strategy, copywriting, art direction and production supervision for all print, broadcast and web oriented projects. In addition, when assignments are sufficiently large and complex, he assembles and supervises a team of renowned specialists from across the country to better address a company's specific marketing challenges. Drawing on his experience as founder of NFL Films Commercial Production Division, Victor is also a freelance director of commercials and longer-form projects for prominent agencies and corporate clients direct. His network TV campaign for NFL Sunday Ticket-the league's highly successful satellite subscription service-was recognized with a national Addy award. In addition, Victor's direction, writing and even acting have been recognized by the Clio Awards, The Hollywood Radio & Television Awards, The Art Director's Club and The New York Film Festival among many others.

1974. Lottery TV makes Headlines.

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Ad Age featured the PA Lottery's first ever TV campaign on their front page: "Your lively television campaign for the PA Lottery makes it obvious that creating advertising can still be -- please excuse the word -- fun! You cranked up more than enough enthusiasm and turned out a parade of gems so loaded with interest and laughs every single word of your message came through. Brilliant concepts by your agency and inspired direction by Garrett Brown."

Greatest Hits

"Got to play to win." PA Lottery
"We don't cut corners." Wendy's Old Fashioned Hamburgers
"Buy the seat you'll never sit in." Philadelphia76ers
"Are you secure enough to spend less?" Mitchell Daroff, one of the country's first discount men's clothiers.
"Philadelphia's newest tradition." The Latham Hotel
"We owe you one." Disappointing Philadelphia 76ers
"We owe you none." Championship Philadelphia 76ers
It's a matter of integrity." Ed Rendell for D.A.
"Amoroso's plays the leading roll." Amoroso's Baking Company
"One nibble and you're hooked." Seafood Shanty Restaurants
"Dress well. Spend wisely." Today's Man
"Fresh as can be." Penn Maid Foods
"A better way to buy a better shirt." Windsor Shirt Company

IN THE BEGINNING

During the agency’s meteoric rise, Victor helped launch the Pennsylvania Lottery and turn it into #1 in the nation, and spearheaded all creative for Wendy's Old Fashioned Hamburgers in 8 of their largest and most profitable markets. He determined creative direction for a long list of political candidates (including Governors, Senators and one Presidential candidate) and numerous national/regional retail accounts including Silo Appliance Stores, Korman Corporation, Today's Man, Capezio Stores, After Six, Nan Duskin and Boyd's Philadelphia.

CLIENTS PAST AND PRESENT

In addition to the accounts and projects mentioned above, Victor has worked for the following clients: ARAMARK Environmental Services; Bridgestone; Capezio Stores; Carpet One; Castrol Motor Oil; Comcast Corporation; Cozen & O'Connor Attorneys; Fiberlink; Frank's Beverages; Friendly's; Heinz Foods; Hills Department Stores; Jordan's Furniture; Korman Corporation; Lancaster County Tourism; New Jersey State Tourism; Norman Carpet One; Noxo; PBM; Penske Truck Leasing; Philadelphia Daily News; Philadelphia Inquirer; Philadelphia 76ers; Philadelphia Phillies; Pictsweet Deluxe Vegetables; Pro Football Hall of Fame;Rax Roastbeef; Roosevelt Paper Company; Safeguard Scientifics Corp.; Saint Peter's University Hospital; Sanchez Computer Associates; SGW; Steak 'n' Egg Kitchens; T.H. Mandy; Wells Fargo Bank; WMMR, WPVI; WCAU; KYW; WPHL TV ; VWR