I've been retained as marketing and creative consultant for NOXO, a new product designed to mask noxious odors when applied topically, under the nostrils. I've named the product and designed the logo, and am in the process of drafting a comprehensive marketing plan. NOXO is a gel, a proprietary blend of 14 all-natural ingredients which blocks nauseating and offensive odors. Invented by Dr. V. Ruth Pinney and based on olfactory perception altering technology, NOXO is anticipated to have far-reaching applications around the world. For governments, the military, first-responders, emergency workers, disaster relief, hospitals and operating rooms, mortuaries, retirement homes, medical personnel and fire fighters, as well as numerous other industrial and consumer uses. Such noxious odors as decay, infection, feces, harsh chemicals, burning and decomposing flesh, garbage, operating room odors and putrefaction -- man, those are stinky! -- compromise human performance. Repeated exposure can lead to loss of appetite, depression, loss of the sense of smell and even Post Traumatic Stress Disorder . The market for olfactory perception altering technology is forcast to be in excess of $1 billion by 2011. NOXO is a division of Adoodle, Inc. (OTC Pink Sheets ADDE)
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