Wednesday, February 4, 2009

Racing To The Finish Line For Penske

After location shoots in Phoenix, AZ and Reading, PA, and a studio shoot at NFL Films, I'm wrapping up post production at NFL on a brand repositioning film for Penske, an international transportation services company with annual revenues of nearly $18 billion. Penske associates from all levels of the company hieracrchy were asked a series of identical questions. Their unrehearsed responses were captured in Hi-Def video utilizing a unique camera set-up which enabled the associates to see, hear and respond directly to me. The final 10 minute film -- emphasizing Penske's core values of "passionately personal" customer service, dedication to excellence and fresh thinking and innovation -- will be distributed on DVD to all Penske employees around the world. My client contact is Jim Feenstra, Senior VP of Marketing:

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