Sunday, March 22, 2009

No Vacation For Lancaster County

Pennsylvania Dutch Country plans on agressively pursuing visitors this Spring and Summer. After conceiving a new marketing/creative strategy, a new campaign theme line and writing the broadcast executions for the upcoming Lancaster County tourism campaign, I'm currently in pre-production at NFL Films for the location shoot on May 1 & 2. I'll be directing a series of 4 TV spots and 4 radio spots that will feature real people interviews conducted at various attractions throughout the county intercut with scenic footage capturing the unique character of the region. I'll also be supervising post production at NFL immediately following the shoot. The spots will air in June.

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