Sunday, June 21, 2009
"Nothing as close comes close" is close.
After postponing the shoot three times due to bad weather, I've just completed post production on the 2009 TV campaign for Lancaster County Tourism. Based on the strategy and campaign theme I drafted -- "Nothing as close comes close" -- the four :30 and four :15 spots are aimed at vacationers whose tight budgets and curtailed travel plans make Lancaster County's proximity, affordibility, unique PA Dutch character and myriad attractions more compelling than ever. Supervising for the client were Christopher Barrett, President and CEO, PA Dutch Convention and Visitors Bureau and Deb Sellers, Director of Marketing who said, "When I am dealing with Victor Sonder, Marie Patriarca and Cheryl Bohn I know we are getting the best possible product. You guys are awesome!" The campaign launches late June in multiple East Coast markets. HERE ARE LINKS to the four :30 spots as they will appear on TV: "Amish Culture" ... "Family" ... "Couples" ... "City"